Week 2
Introduction to Aristotle's Rhetoric and Rhetorical Appeals
Introduction to Aristotle's Rhetoric and Rhetorical Appeals
Weekly tasks
Task #1: Write down all lexicon words and definition in your notebook. Be sure to number them (i.e., Lexicon #1, Lexicon #2, etc.).
Task #2: Take notes on the rhetoric and the rhetorical appeals. Be sure to put the rhetorical triangle and venn diagram in your notebooks.
Task #3: Create a sales pitch for a Bad Product and present it to the class!
Lexicon #3: Rhetoric
Definition: The art of persuasion, or the art of using language effectively to persuade or influence someone.
Lexicon #4: Ethos
Definition: An appeal to credibility or character, convincing the audience of the speaker's trustworthiness. It aims to build the speaker up or tarnish an opponent's reliability.
Lexicon #5: Logos
Definition: An appeal to logic or reason, using comparisons, cause and effect, facts, data, statistics, examples and evidence to persuade.
Lexicon #6: Pathos
Definition: An appeal to emotions, values, or desires, creating an emotional connection, tapping into feelings like empathy, fear, or pride.
Video summary of rhetoric and rhetorical appeals
How to use rhetoric to get what you want - Camille A. Langston.mp4The Rhetorical Triangle (speaker, audience, message)
The Rhetorical Appeals (Venn diagram)
Example of Rhetorical Analysis (Colbert interviewing Bernie)
Rhetorical Analysis_ Beyond ethos, pathos, and logos.mp4Sell This Bad Product sales pitch!
Example advertisement
The Sales Pitch assignment and model
Sell This Bad Product.docx